In today’s world, every online business is searching for the best ways to optimise their chances of first and foremost being found by search engines and secondly that customers will buy their products or services. The key is having a website that is optimised for semantic research by search engines. It is this research that can enable a company to better understand their target audience and can lead to gaining higher return activities within the SEO field. Indeed, many companies spend so much time treating Google as a metaphorical friend that they sometimes lose sight of the overarching picture: that Google’s results are built upon an algorithm seeking conversation. Sam McRoberts at Forbes said it perfectly: “SEO, at its heart, is the process of making websites more accessible and understandable to search engines.” The more accessible your website is to search engines the higher your business will climb up the research ladder.
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Marketing is regarded as a necessity in order for any business to survive, let alone thrive. Digital marketing now allows businesses to measure the success of some their marketing efforts easily. But at the rate of change in the digital world and knowing what SEO tools among other digital marketing tools to use can leave a lot of us daunted at the thought of where to start. Being a new business ourselves and well versed in the digital marketing world we were eager to get stuck into using and researching some of the best tools in the market today – from free SEO tools to content marketing, social media to email marketing, AdWords to PR and everything in between. And as with any company, we are constantly looking for the best solutions that don’t cost the earth! So over the next few blogs we’ve decided to ‘preach what we practice’ and let you in on a few little gems we have come across that will certainly help drive results in the area of ranking, Google, SEO tools, email marketing tools and content writing. There are many many great SEO tools and other digital marketing tools out there and only one of me so I’ve decided to cover a few of my top pics and have broken them down into three blog posts. This being my first one covers the area of SEO tools and Email Marketing tools. My next blog post will cover Google AdWords, PR and Social Media and content writing. Ok, let's begin… Posted by Hugh Shelley - 10363991 Feb 2018 Modern marketing has taken a 180 degree turn on traditional marketing methods, literally inverting the funnel on how companies perceive the relationship between their brand and their customers.Brands are increasingly putting their faith in Inbound Marketing strategies, earning genuine trust among their followers as they build brand relationships through the use of social media.
The trend of bombarding the customer with information on how great your product or service is, and relying on this to drive customers to your door, has now flipped. The most successful companies now present a more relatable, personal face of their company in an effort to build trust among their customers. Facebook Algorithm Will Directly Affect Organic Reach & Inbound Marketing Efforts of SME'sFacebook is rolling out one of its biggest-ever changes to its news feed, prioritising posts from friends & family over advertising & celebrity posts.
While this may be great for the individual, placing emphasis on the community you have built around you and your page, it could potentially have enormous implications for small business & brands with limited budget. |
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