In today’s world, every online business is searching for the best ways to optimise their chances of first and foremost being found by search engines and secondly that customers will buy their products or services. The key is having a website that is optimised for semantic research by search engines. It is this research that can enable a company to better understand their target audience and can lead to gaining higher return activities within the SEO field. Indeed, many companies spend so much time treating Google as a metaphorical friend that they sometimes lose sight of the overarching picture: that Google’s results are built upon an algorithm seeking conversation. Sam McRoberts at Forbes said it perfectly: “SEO, at its heart, is the process of making websites more accessible and understandable to search engines.” The more accessible your website is to search engines the higher your business will climb up the research ladder.
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