Posted by Hugh Shelley - 10363991 Feb 2018 Modern marketing has taken a 180 degree turn on traditional marketing methods, literally inverting the funnel on how companies perceive the relationship between their brand and their customers.Brands are increasingly putting their faith in Inbound Marketing strategies, earning genuine trust among their followers as they build brand relationships through the use of social media.
The trend of bombarding the customer with information on how great your product or service is, and relying on this to drive customers to your door, has now flipped. The most successful companies now present a more relatable, personal face of their company in an effort to build trust among their customers.
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